The K-pop industry has packaged dance as a product to be marketed worldwide. The street dance scene in South Korea has been overshadowed by an industry in which very few have been able to sustain themselves. In 2020 the exposure of the community as such has changed, reallity shows and massive competitions and Olympic games (street Women Fighter, Street Men Fighter, Who´s The Boss and more) have allowed the arrival of a new audience that admires this community for what it is, a community with its own star.
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